Customers who have as yet had no dealings with you and don’t know anyone who has already used you rely on researching your reputation online prior to approaching you – where the value of their transaction with you lies above the level of an impulse purchase within their demographic range.
For new prospective clients, therefore, unless you invest in a comprehensive reputation management tool, you may expect to waste a substantial proportion of your marketing budget bringing prospects to your site who will never actually go ahead and buy, because they lack the reassurance that you’re good people to do business with. The reassurance needed can only be obtained from an impartial 3rd party source, i.e. a previous customer or current client who is willing to relate their experiences of buying from you, the high quality of customer service they enjoyed, and how you quickly and effectively dealt with any problems that may have arisen.
Assuming your business has achieved a good level of prominence, we judge such reputation tools to be the single most crucial weapon in an aggressive marketing arsenal, and recommend a MiReviewz business listing as the single best, most credible and comprehensive reviews resource on the market today.
One of the most significant advantages of MiReviewz is that they have a team on standby at all times ready to respond to claims that a review may be malicious or unsubstantiated, such as an attempt by a competitor to sabotage your reputation. In such cases, MiReviewz requires corroboration from the reviewer and if genuine, will work with you as an intermediary to ensure that:
a) if the reviewer had made an attempt to maliciously tarnish your reputation, the review is null and void and removed immediately, and
b) if the reviewer has a genuine complaint that can be corroborated, necessary steps are taken i.e. the reviewer is given an apology, and the reviewer goes away with a sense that their opinion has been taken seriously.
As a business owner, you now have the opportunity to research and rectify the problem area, thereby improving the efficiency and effectiveness of your business. In such cases MiReviewz becomes a powerful micromanagement tool effectively revealing weak areas in your business that may have otherwise gone unnoticed.
Where atypical malpractice has occurred on the part of the business, you’ll be invited to make amends and offer a conciliatory gesture so that the negative review may become redundant and your reputation preserved. This feedback, mediation and reconciliation service is unique to MiReviewz and makes for a system that allows business owners the assurance that their diligence will be rewarded.